XBOX One

Digital Design / Branding / Storyboard / Product Launch

The highly anticipated announcement of the XBOX One was surrounded with much hype. Pressure to deliver an impressive design for both the announcement presentation in Redmond, Washington and E3 demo in Los Angeles was heavy. Solution? Blow the audience away with explosive motion graphics displaying power and prestige.

Role / Visual Design

2013

Reveal Presentation Storyboard Comps

Role / Visual Design / Storyboard / Production

The goal with this presentation was to build as much hype as possible around this new, amazing next-gen console. Creating the visual concept behind key points in Marc Whitten's speech took a team of visual designers including myself just to storyboard and conceptualize. There was plenty of refinement to the speech, unexpected rewrites due to hacking and design iterations that were created.

 

Part of the challenge was figuring out how to design for 3 huge screens and how those screens would display and interact with each other while displaying the elegance and power of this slick black box.

 

By the end, we had successfully developed a storyboard that was passed to the motion graphics team. The whole presentation ended up being a huge success and seemingly went off without a hitch.

Branded Presentation Xbox One E3
Digital Storyboard Motion Branded Presentation

E3 Demo Storyboard Comps

After the formal announcement was presented in Marc Whitten's presentation all eyes were then set on the Electronic Entertainment Expo (E3) that following June. This was to be a more hands-on display of the power of the gaming portion of the console and the interaction between that and all your devices.

 

Parts of the presentation were broken up though there was still much cross-over from one designer to the next. I composed screens for displaying the extra features on your devices that showed live updates as you played. There was also some interface adjustments and some animation concepts that were conceived.

Digital Storyboard Motion Graphic Design
Digital Storyboard Motion Branded Graphic Design
Digital Storyboard Motion Branded Graphic Design
Digital Storyboard Motion Branded Graphic Design
Digital Storyboard Motion Branded Graphic Design
Digital Storyboard Motion Graphic Design
LinkedIn Bryan Murphy Graphic Designer

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Branded Presentation Xbox One E3
Digital Storyboard Motion Branded Presentation
Digital Storyboard Motion Graphic Design
Digital Storyboard Motion Branded Graphic Design
Digital Storyboard Motion Branded Graphic Design
Digital Storyboard Motion Branded Graphic Design
Digital Storyboard Motion Branded Graphic Design
Digital Storyboard Motion Graphic Design
LinkedIn Bryan Murphy Graphic Designer
Branded Presentation Xbox One E3
Digital Storyboard Motion Branded Presentation
Digital Storyboard Motion Graphic Design
Digital Storyboard Motion Branded Graphic Design
Digital Storyboard Motion Branded Graphic Design
Digital Storyboard Motion Branded Graphic Design
Digital Storyboard Motion Branded Graphic Design
Digital Storyboard Motion Graphic Design
LinkedIn Bryan Murphy Graphic Designer
Branded Presentation Xbox One E3
Digital Storyboard Motion Branded Presentation
Digital Storyboard Motion Graphic Design
Digital Storyboard Motion Branded Graphic Design
Digital Storyboard Motion Branded Graphic Design
Digital Storyboard Motion Branded Graphic Design
Digital Storyboard Motion Branded Graphic Design
Digital Storyboard Motion Graphic Design
LinkedIn Bryan Murphy Graphic Designer

HANG ON COWBOY!

 

This site is best viewed in a larger browser. Responsive design is cool and all, but we spend too much time on these things as it is.

 
LinkedIn Bryan Murphy Graphic Designer
LinkedIn Bryan Murphy Graphic Designer