I've worked on plenty of websites that incorporate various levels of UI/UX design. Strip away the visual design elements and what we have are basic wire-frames laid out to direct user flow to create an easy to use in addition to having value to the user. Even more is the refinement process that continuously occurs as new information and data becomes available.
ROLE / FREELANCE / UI / UX
The project concept delivered was to create a fitness app that would make it convenient to access workout and physical training videos while keeping the user's information accessible and up to date. It integrates with Apple Health from which your metrics and data would be imported from. Phase 1 was to work on bringing in basic metrics and arrange content from various screens to organize the usability. Creating the visual style to the app was intended to bring out bring out the physicality and energy with what you would expect from something related to fitness without the standard black and red color scheme.
SPINE & SCOLIOSIS CLINIC – MICROSITE 2018
ROLE / UI / UX
Marketing efforts for Dr. Betty Callen are centered around Google and Google Adwords campaigns designed to drive new and specific patients to a landing page to begin conversion. The perspective was to take the user on a journey, avoid the hard sell points and allow the user to understand that Biophysics is not your typical chiropractic. We do this buy creating resources of information and creating authority and trust. User flow is tracked through the five pages with the ultimate goal of conversion by making an appointment. So far, we have hit all of our goals.