Seeking Health

Branding / E-Commerce / Print Collateral / Web Design / Content

Seeking Health was a booming eCommerce company for five years. I was originally brought on for a web design update that was completed in 2016. While still profitable, the high quality supplement company was lacking in branding, a logo that make consistency difficult and many other gaps to fill. What they needed, a modern logo update and the beginnings of solid visual and brand guidelines.

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Role / Senior Graphic Designer

2015 – 17

Logo and Branded Product Website Banner Special Promotion
Logo and Branded Social Media Product Campaign
Branded Special Product Promotion Web Banner

My recommendation to the company stakeholders was in order to align with the updated direction of the company, the brand was in need of an update. Everything needed an overhaul and a more robust brand guideline would be developed to ensure the right direction and consistency of the brand, which had been a problem in the past. The logo lacked versatility, having been made solely for web presence, there were basic brand guidelines that existed, but offered no unique treatments to make it differ from competitors. The brand was easily forgettable if were not for Dr. Lynch.

 

The logo received a needed refresh, better typography, a new mark that would appeal to the mostly female demographic, and more positive energy. A grid was developed based on a company product that would be the guide for the visual presence of the brand. It was translated and adapted to all assets. A secondary color palette was created from actual product colors and would distinguish products as a means of representing the transparency brand value.

Full Color Ecommerce WordPress Website Redesign
Digital Website Banner Branded Graphic Design
LinkedIn Bryan Murphy Graphic Designer

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Logo and Branded Product Website Banner Special Promotion
Logo and Branded Social Media Product Campaign
Branded Special Product Promotion Web Banner
Full Color Ecommerce WordPress Website Redesign
Digital Website Banner Branded Graphic Design
LinkedIn Bryan Murphy Graphic Designer
Logo and Branded Product Website Banner Special Promotion
Logo and Branded Social Media Product Campaign
Branded Special Product Promotion Web Banner
Full Color Ecommerce WordPress Website Redesign
Digital Website Banner Branded Graphic Design
LinkedIn Bryan Murphy Graphic Designer
Logo and Branded Product Website Banner Special Promotion
Logo and Branded Social Media Product Campaign
Branded Special Product Promotion Web Banner
Full Color Ecommerce WordPress Website Redesign
Digital Website Banner Branded Graphic Design
LinkedIn Bryan Murphy Graphic Designer
 

HANG ON COWBOY!

 

This site is best viewed in a larger browser. Responsive design is cool and all, but we spend too much time on these things as it is.

LinkedIn Bryan Murphy Graphic Designer
LinkedIn Bryan Murphy Graphic Designer