Greater Seattle Area
ROI: Return On Influence
What is the value of good design? As companies seek to build their presence in an increasingly competitive market place everything falls into question. As a designer of many things: brands, websites, presentations, books and more; I have noticed this topic of Return On Investment come up more and more. Companies are looking at designers and asking what the value of our work is worth. And it always comes down to one thing — numbers.
Quantitative data, the numbers game. This type of information is relevant to design, it's true. More specifically it becomes applicable in digital design, using correlating numbers and data to adjust user flow and interaction on a website.
How do you quantitatively measure branding? It's not easy to answer if it's even possible. A well designed product addresses a specific market with a design strategy that creates the unique look behind any brand. Consistency creates trust and brand value. Qualitative data, that direct feedback from the user, the customer, is invaluable information. There are times when going on instinct just works and hard data doesn't tell us why something is happening. It's something companies overlook or don't understand.
Design creates influence. Influence drives certain people to make certain decisions or buy certain products. A well executed, planned design can make a large impact for a business that understands and appreciates the value of designed influence.
Some work is pro, Xbox, Holland America Line and more. The rest is my kind of fun, either on the side or for my own giggles.